Natalia Abad

Co-Creation is a design methodology which seeks to directly engage consumers in a creative production or innovation process. The co-creation, tries to find in conjunction with all involved, the design parameters and requirements (for both service and product), improving the customer experience and end user.

The process of co-creation is based on participatory design or co-design which seeks, that from the beginning of the creative or innovation process, all the stakeholders participate in the process, ensuring a greater knowledge of the needs of the user and their expectations, in a way is possible to guarantee a higher level of satisfaction with the outcome of the design process.