Natalia Abad

 

Design Management is an emerging business discipline that uses project management and strategy techniques to build a structure for design within the companies and foster the creative process.

 

The design management seeks to promote the business development starting from the integration of the design to achieve its strategic goals in an effective way, providing a broad view of the problems throughout the design thinking in order to understand if the business  is sustainable and  can be scalable or repeatable.

 

In order to this, the design manager uses different methodologies, tools and design techniques to address the many challenges that are presented in the everyday work and long term projects of the companies.